Pop Will Eat Itself

Pop Will Eat Itself (also known as PWEI or The Poppies) are an English alternative rock band formed in Stourbridge in 1986 with members from Birmingham, Coventry and the Black Country. Initially known as a grebo act, their style changed to incorporate sample-driven indie and industrial rock. Their highest charting single was the 1993 top ten hit, "Get The Girl! Kill The Baddies!". After initially disbanding in 1996, and having a brief reformation in 2005, they issued their first release in more than five years in 2010.

Links To Peel
Peel along with Janice Long played the band's debut single on their shows in 1986, which led the group having a session for his programme on the same year. A year later, he invited them for their 2nd session, but after playing their session track, Beavor Patrol in 1987, he described the song as ''"Pop Will Eat Itself at their most fatuous I think. They only do it 'cos they know it teases. Misquote there I suspect." ''

In an interview with Alex Ogg of Spiral Scratch published in May 1991, Peel described liking their debut single, but found them as formulaic:

"'I liked their first record, I like the fact that they exist. There are some bands whose stuff I wouldn't play on the radio because I'm not keen on the music, but I like the idea of the band being there and Pop Will Eat Itself fall rather into that category. There's the occasional track I like but they're a bit – is there such a word as formulaic? I think there may be. They're a bit of that to me. I liked them when they started out and I liked the fact they wrote me a letter once pretending to be one of their Mums, thanking me for playing one of their records, because they knew that was the kind of thing which, being a sentimental old fellow, would win me over. I've still got the letter somewhere, saying 'I'm such and such of the Poppies' Mum and thank you very much for playing their stuff on the radio.'"

Nonetheless he did continue play some of their music through into 1994.