Diesel-U-Music Awards

The Diesel-U-Music Awards was a music award ceremony sponsered by the Italian jeans company Diesel, founded by Adriano Goldschmied and Renzo Rosso in 1978. The awards were broadcast on Channel 4 in the mid-00's and was primarily aimed at awards for unsigned UK talent.

Links To Peel
Peel made an appearance at the 2004 Diesel-U-Music Awards, where he won the Outstanding Contribution to Underground Music: "'That's very nice of you, thank you very much. You usually win this sort of award for not being dead in my experience. I should suppose which somebody did earlier on thank my team who are with me tonight. I had loads of different teams over the years. At the moments it's, I'm afraid they don't have exciting names at all, they are Louise, Mark and Hermeet. Interesting in view of what Mick Jones has saying, I was in the army, and its because of my efforts 23558 Gunner Ravenscroft J you could all sleeply easily in your beds tonight. I got a long speech, but I'm bursting for a piss. I will say something which I told our children and they obviously thought 'what an old tosser he is', but I always told them you are the sum of much of your failures as you are of your successes and if you end up doing something you like doing, and by God I certainly do that, have done that like for 30 something years now, you got there because you failed that exam or you didn't get that job, and that's something for you to bear in mind if you fucked off if you have. It's a very important thing. Thanks very much.'"

After the speech, several artists praised the DJ in the TV studio including unsigned band the Infadels, DJ Sushi, Tim Westwood and Mick Jones of The Clash. Later Peel also commentated in the studio on music tastes:

"'Most people my age are kind of locked into some era, they've gone as old people often do, into kind of J-A-Z-Z you know, but I'm interested in hearing stuff I've not heard before '."