The BBC Digital Adverts were made by the BBC in the late 90s to inform viewers and listeners about its new digital service, which provided extra TV and radio channels. The adverts, broadcast on TV and radio, featured media celebrities talking about the service.
Links To Peel
Peel made an appearance in one such advert in 1999, sitting in a bath tub full of bubbles saying digital radio sounds good but not worth getting wet for.
Video
BBC Digital - Dirty Den, John Peel & Phil Jupitus (1999)
Peel makes an appearance between 0:51 and 0:55 of the video.